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WISCONSIN BUILDERS ASSOCIATION // Apr 2015 - Present
Director of Communications
Primary communications coordinator for a non-profit trade association, including its 501(c)(3) Foundation. At the heart of all marketing endeavors, graphic design projects, web management, & member services.
Led organization through successful re-branding effort & two website launches from inception to implementation, receiving 2017 NAHB Association Excellence Award for Best Website
Completed major historical review of association's history for publication & developed archiving best practices
Oversaw & utilized a modest annual marketing budget, putting my back into it to make dollars stretch further
SPARTAN TOOL // 2011 - 2015
Provided digital marketing support for an international company while working in tandem with E-Commerce Director & third-party support.
Assisted with launch of organization's first consumer-facing e-commerce website, including the development of online part and assembly directories
Developed & wrote a variety of successful digital content to improve brand reputation, search engine rankings, & overall visibility
Without a budget, increased presence on social media platforms that became key sources of positive reviews & recommendations
UNIVERSITY OF COLORADO, BOULDER // 2013
Co-taught Introduction to Literary Theory, leading 60 undergraduate students in weekly lessons & managing all student inquiries.
Honed effective rhetorical strategies to tackle notoriously difficult subject matter with student engagement & comprehension positively reflected in scores, feedback, & formal evaluations
Garnered leadership skills by charting course & individual student objectives while providing necessary support & encouragement